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About

Abdulmuiz

Adelaja.

Senior Product Designer and UX Lead. I trace every design decision to a business outcome: conversion, retention, revenue. Not as a methodology. As a reflex.

This started with a Statistics degree from FUTA in 2021. The numbers habit never left; it just moved from regression tables to design systems and KPI dashboards. Six years and 80+ projects later, the approach is the same: form a hypothesis, design the intervention, measure what moves.

Abdulmuiz Adelaja — Senior Product Designer
6+
Years of experience
80+
Projects delivered
98%
Client satisfaction
2021
BSc Statistics, FUTA
How I work

Design is a hypothesis.

Every design decision is a bet. I trace where that bet is, what it's predicting, and how we'll know if it lands. A/B testing, conversion tracking, retention curves. The design process and the measurement process are the same process.

The brief is a starting point, not a ceiling.

Clients come with a brief. I arrive with questions. What does success look like in a number? Who is actually using this, and what do they already believe? What would a skeptic say? The answers reshape the work before a pixel is placed.

Systems before screens.

A beautiful screen in a broken system is decoration. I start with the design system: tokens, components, patterns; because that's what makes everything else scalable, consistent, and maintainable at pace.

Career timeline
Jul 2025–Present
Volta ChargerNow
Lead Designer: Creatives, Products & UX
Gold Coast, Australia
Feb–Jul 2025
Workergen
Product Designer: AI Marketplace
United States (Remote)
Mar–Apr 2025
Quiver Finance Inc
Product Designer
Lagos (Remote)
Jun 2023–Apr 2025
Estility
Design Team Lead → Product Design Lead
Lagos
May–Jun 2024
Quiver Finance Inc
UI Designer
Lagos
Feb–Jun 2023
Estility
Product Designer
Lagos
May 2021–Dec 2022
Mizark Global
UX Designer
Lagos
Nov 2020–May 2021
AMB Stores
Web Designer (Internship)
Ibadan
May 2019–Nov 2020
Deelomak Global
Marketing Design Assistant (Internship)
Lagos
Education
BTech in Statistics
Federal University of Technology Akure
2021
Awards & recognition
Outstanding Performance Award
Estility Ltd
May 2025
Capabilities
Product design, end to end
UX research + usability testing
Design systems from scratch
Conversational UX
A/B testing + conversion optimisation
Stakeholder facilitation
Design team leadership
Figma, Framer, Webflow
AI-assisted design workflow (Cursor, Claude Code)
Mentoring
ADPList
Mentoring emerging designers across Africa and globally.

Currently open.

Select projects, fractional engagement, and design advisory.

Get in touch →